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Contact us at Botley:
+44 (0) 1489 799996

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About Us

Hidden Agenda was born on the 20th April 2007 when the first retail store opened in Botley, Southampton Hampshire.

Why have a lingerie shop in a little village, Botley, just outside Southampton. Simply because ladies need to be fitted properly and want exquisite lingerie that is different from what is on the high street.

Hidden Agenda aims to provide customers with a wide choice of beautiful things, 28-44 back and A-K cups.

Just because a lady is a larger, smaller or slightly different size shouldn't mean there shouldn't be delicate Leavers lace, silk or fashionable lingerie for her.

We stock leading brands such as FreyaFantasie, Elomi, Wacoal, Panache and Chantelle.  Our shop in Botley is the specialist stockist of the exquiste quality brand Marie JoPrima Donna, Empreinte and Lise Charmel.  Only stocked by the best independents in the country, Hidden Agenda is delighted to bring these brands to Hampshire.

We also stock an extensive range of superbly different swimwear all year round, and nightwear for the 'woman you choose to be'. Speciailist in Gottex, Roidal, Sunflair, Miraclesuit, Antigel, Fantasie and Freya swim we have just what you need for your summer or winter holiday.

Hidden Agenda is all about fit, because great fit equals great look with or without clothes. Ideally come to the lingerie store in Botley, Southampton, for a fitting, where all the most up to date styles are on show. Otherwise shop here, but please use our fitting guide before hand.

You deserve to get a great bra that really fits, so do visit the shop, where fitting is our business.

We also stock a wide range of swimwear and nightwear all year round.

Shop here or find us at 1 High Street Botley.

Our opening times Monday - Saturday

                                   10am - 4.30pm

Professional fitting service always available, we are able to offer advice on fitting for all sizes, mastectomy and maternity. 

Need Help?

If you can't find what you're looking for or need any assistance please don't hesitate to call

+44 (0) 1489 799996 or email  Sharon our Store Manager:

Opening times:

Mon - Sat: 10am to 4:30pm 

Lingerie styling

Check out what lingerie styling at Hidden Agenda is all about. We are official lingerie stylist for Marie Jo and Prima Donna.

Lingerie Styling Botley


Thank you so much to Mary Whatley for her excellent help this morning. I found I was a completely different size than expected and the help was so appreciated.

Mel, Ringwood

Hidden Agenda Lingerie

Lingerie is the foundation, quite literally of looking fantastic.

Having lingerie that is the perfect fit is critical feeling confident in what you are wearing, so why is it finding an amazing bra like finding great jeans…almost impossible? Hidden Agenda Lingerie is the answer as in our store, we are trained to focus on getting your bra to fit perfectly.