Our Shops

Feeling and looking good on the outside, comes from the inside. Amazing lingerie can give confidence, after all the less you wear the more it matters , and lingerie is the foundation, quite literally of looking fantastic.

Having lingerie that is the perfect fit is critical feeling confident in what you are wearing, so why is it finding an amazing bra like finding great jeans…almost impossible? Hidden Agenda Lingerie is the answer as in our stores in Botley and Romsey, Hampshire, we are trained to focus on getting your bra to fit perfectly.

Some evidence suggests that the lingerie industry is, quite literally, getting bigger. D+ bra sales now account for 40.6% of the market, an increase of 14% on 2005. Why? Partly it is because UK sizing is increasing, but equally some women have worn the wrong size bra for years. The result is poor shape, back ache, bad fitting clothes, and ultimately the relegation of lingerie to ‘that’ necessary evil you have to buy once in a blue moon. Measuring and fitting often reveals the back size of the bra is too big. Smaller fitting gives real support and can increase the cup size!

The truth is that professional measuring is the first step to ensuring the foundation of feeling comfortable, confident and looking amazing. Once is never enough, a womans size and shape changes regularly for lots of reasons, so regular measuring is important too. Brands of lingerie fit differently of course, so getting it just right is also down to personal service, which is exactly why women all over Hampshire are recommending Hidden Agenda. Many women have experienced buying more than one bra in ‘their’ size only to find they all fit totally differently. The ideal solution is to spend time with an expert who has brought stock carefully to suit all tastes, sizes, ages and budgets, and also knows their ranges inside out.

Larger department stores simply cannot offer the service so they stock lots of brands for the more popular size. Women report they find a style they really like only to find it isn’t available in their size. It's not just the extremes, women are increasingly small backed with larger cup sizes and they too can’t find any choice.

The independent retail store has a chance to get it right for women. Hidden Agenda is a pretty unique small store open to the west of Fareham in Botley, Hampshire, and to the south of Winchester in Romsey. They stock lingerie with just the right measure of sex appeal and feminine elegance.

You will find just what you are looking for. An extensive range of brands, from exclusive boutique designers, to well renowned fabulous names like Marie Jo, Prima Donna, Fantasie and Lejaby. If you are unsure of your size, or what will suit you the answer is to visit one of the shops. Ladies are coming to us from Southampton, Winchester, Fareham, Portsmouth, Salisbury and sometimes further afield. An appointment for a fitting isn’t always necessary.

Prima Donna is one of Hidden Agenda’s signature brands because it is made for the elegant, self confident naturally shaped woman in mind. This lingerie offers incomparable fit and comfort, sizes B to I, with a fashionable cut too. With Prima Donna quality is uncompromised, and ranges such as Prima Donna Deauville and Madison sell again and again.

The Met Office is promising a hot summer in the UK this year, and even it they predict wrongly, more of us than ever will be jetting far and wide in search of relaxation, and fun in the sun. Strange to think that for women, ostensibly this means stripping down to our underwear and revealing rather more of ourselves than we are comfortable with for 8 hours a day! Having swimwear that is the perfect fit is critical to feeling confident, so why is it finding an amazing swimming costume or bikini like finding great jeans…almost impossible?

Off to the sun, most of us shop for, and pack far too many clothes for our holidays. That sweet little pair of crop trousers and perfect little sun dress take pride of place in the suitcase, only to come home again unworn, as the glorious weather means all we really wanted to do is live and die in all holiday was the bathers!

At our most vulnerable and wanting to look our best makes choosing swimwear a key purchase. Brands of swimwear fit differently of course, so getting it just right is down to personal service. Many women have experienced buying more than one bikini in ‘their’ size only to find they all fit totally differently. The ideal solution is to spend time with an expert who has brought stock carefully to suit all tastes, sizes, ages and budgets, and also knows their ranges inside out.

The independent retail store has a chance to get it right for women. Hidden Agenda is a pretty unique small store in Botley, near Southampton and Romsey on the edge of the New Forest, and stocks swimwear with just the right measure of sex appeal and feminine elegance.

Brands include Seafolly, market leader in Australia, which offers a strong mix-and-match separates programme in striking solids that coordinate with floral, Hawaiian and geometric prints. Maryan Mehlhorn features ultra sexy necklines, monokinis, sparkling detail and sensuous cuts on the back and a renaissance of the French Riviera, the range incorporating 40% lycra as standard, so the wearer drops a dress size instantly.

Our feature swimwear brand for 2011 has to be Pain du Sucre. Direct from the south of France, Pain du Sucre has the sexiest most versatile bikinis, with a haute couture approach to bathing suit design. Unexpected and daring styling capitalise on the natural curve of a woman. Styles include bandeau with wire, cross over bandeau, push up bikini, retro and floral chic for every type of woman. Jewellery and ultra quick drying fabric make this a back for more each year swimwear must have.

Perhaps the most important thing is that Hidden Agenda have noticed the ever changing body shape of women today, and endeavour to stock our collection of lingerie, swimwear and nightwear in all sizes, AA to J cup. Bridal lingerie, always difficult to find, is a speciality.