About Us

Hidden Agenda was born on the 20th April 2007 when the first retail store opened in Botley, Southampton, Hampshire.

Why have a lingerie shop in a little village, Botley, just outside Southampton? Simply because ladies need to be fitted properly and want exquisite lingerie that is different from what is on the high street.

Hidden Agenda aims to provide customers with a wide choice of beautiful things, 28-44 back, and A-K cups.

Just because a lady is a larger, smaller or slightly different size shouldn't mean there shouldn't be delicate Leavers lace, silk or fashionable lingerie for her.

We stock leading brands such as FreyaFantasie, ElomiWacoal, & Panache.  Our shop in Botley is the specialist stockist of the exquisite quality brands Marie JoPrima Donna, Empreinte, and Lise Charmel.  Only stocked by the best independents in the country, Hidden Agenda is delighted to bring these brands to Hampshire.

We also stock an extensive range of superbly different swimwear all year round, and nightwear for the 'woman you choose to be'. Specialist in GottexRoidal, Sunflair, Miraclesuit, Antigel, Fantasie and Freya swim we have just what you need for your summer or winter holiday.

Hidden Agenda is all about fit because great fit equals great look with or without clothes. So please come to the lingerie store in Botley, Southampton, for a fitting, where all the most up to date styles are on show. 

You deserve to get a great bra that really fits, so do visit the shop, where fitting is our business.

We also stock a wide range of swimwear and nightwear all year round.

Shop here or find us at 1 High Street Botley.

Our opening times Monday - Saturday, 10 am - 4.30 pm

Professional fitting service always available, we are able to offer advice on fitting for all sizes, mastectomy, and maternity. 

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