Our shop

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Welcome to our flagship store - Hidden Agenda Botley.

Hidden Agenda's flagship store can be found on the High Street in Botley near Southampton, a little rural village lucky to be a shopping haven for ladies!

A warm welcome greets customers as both the proprietor Mary, and trained staff are able to offer a personal 'fitting' service for all the products. They all pride themselves on ensuring ladies look the best on the outside by wearing the correct fitting bra on the inside. Fitting is much more than measuring to find the size, and often it is the expertise of the staff that helps get the right style and fit for customers.

The shop stocks lingerienightwear, and swimwear all year round.

We have the very best of the independent lingerie brands, beautiful, sensuous, luxurious, whilst having the integrity to support our fitting ethos. 

Over the last two years, Hidden Agenda has established a reputation as Hampshire's Marie Jo,  Prima Donna & Empreinte expert, and we pride ourselves in carrying a large stock of what is new and what is popular. This internationally renown brand is best known for styling and superb fit. Many lingerie experts rate Empreinte as the best fitting bra for the fuller bust on the market. You will find some of our range online but for details of the full range available please call the Botley store.


You will also find extensive choices from EmpreinteLise CharmelAubade, Cosabella, Fantasie, Freya, Wacoal, Aubade, and relaunching for 2023 Simone Perele. New to Hidden Agenda this year is the best selling brand from the USA, Wacoal. 3rd best seller in the London department stores it is bound to be a winner with you too!!

As fitting experts, we also feature specialist lingerie. We are the main stockists of Hot Milk maternity lingerie for Southampton and Hampshire. Hot Milk is a fabulous range of sexy maternity lingerie for mothers who are looking for lingerie they want to wear when pregnant and feeding. Hot Milk has bras, briefs, shorts, nighties, and pyjamas to die for!!

Stunning lifestyle swimwear can be found in-store all year round. Roidal designs swimsuits, tankinis, and bikinis to fit all cup sizes and features 40% lycra content to help smooth the appearance and 'drop a dress size'. 

The very best swimwear brands selection now features Miraclesuit, Roidal, Prima Donna and Fantasie, all superb ranges for push up bikinis in the most vibrant colours and couture styles you have ever seen. Worth the investment you will adore your new swimwear, we promise!!

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Why not treat yourself and make a appointment to come and see us? Customers are coming to us for lingerie from Fareham, Portsmouth, Winchester, Romsey, Southampton and beyond. Why not pop in for a lingerie fitting, swimwear styling appointment and much more, it is worth it!!

If you are not local, we are delighted you have found our online shop. We pride ourselves in offering you the attention and service you will find in our shops via the internet. You can shop securely, but if you would like our help to find the perfect item, then ring us anytime. We really want to help, if we haven't got it we will find it!!

We look forward to seeing you soon.

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